How To Measure

Our Intelligent Sizing System relies 100% on accurate measurements. For more information on Intelligent Sizing click here

Remember, our sizing recommendations will be only as accurate as the measurements you enter.

Before you get started:

Please refer to the "How To Measure" guides with each dimension. 

Here are some general points:

  1. Before measuring your child, please ensure they are wearing thin clothes and are standing in bare feet.
  2. Children are quite squashy! If you pull the tape-measure tight the dimensions will get smaller, but when the garment arrives it will be too tight. The tape measure should feel a little loose, and it should be possible to slip 2 fingers under the tape easily.
  3. Our garments leave room for movement - they are sized "to fit" not "as the garment". The actual amount varies by garment, and fashion. Likewise our recommendations will err on the larger size. We expect every garment to be wearable for a full year.
  4. Please be aware of the units you are measuring in. We have lots of examples each year of customers mixing up inches and cm.
  5. Please take the time to regularly re-measure your child and update their measurements, particularly before you do the big "back to school" shop.


Measure your child in bare feet from the floor to the top of their head. You might find it easier to do this whilst they are standing against a wall. Mark straight across the head and then measure from the floor to the mark.


Ensure that your child's arms are down by their side. Measure the chest at the fullest part placing the tape measure close up under their arms and keeping it level. Please ensure that the tape is not pulled too tight, you should be able to easily place a finger underneath.


Measure around the waistline whilst your child is standing up straight. The waistline is normally just above the tummy button. Please ensure that the tape is not pulled too tight. 


Measure the hip at the widest point, whilst your child is stood with feet together, ensuring the tape is kept level and again is not pulled too tight.


Place the tape measure around the base of the neck where the collar sits. We suggest putting two fingers underneath the tape so that it's not too tight and to get the most suitable measurement.

Our growth estimations

You will note that we try to predict how our suggested garments will fit in a year's time. We use standard children's growth curves to do this, like the ones in a "Personal Child Health Record" book. However we do know that all children are different, and growth spurts happen at different times. If you know that your child has just had a growth spurt, you may wish to ignore our estimates of rapid growth next year. If they are just entering one, you may wish to take this into account.

Please bear in mind that most of our 'chest' sized garments use a length prediction. We estimate this and arm length from your child's height. If your child has very long arms and legs then please bear this in mind when our predictions are showing that the best fit size will be 'slightly short on the length'.

If your child is tall then to accommodate this we may suggest the next size up to ensure an appropriate back and sleeve length so our suggested best fit size might say "slightly too big on the chest".